LSU Sports Shop
By: Serena Crawford
Sports fans across the country show their support not only by attending gaming event, but also by wearing their team’s colors from jerseys to miscellaneous items. These items can be bought online and at on site stores, throughout the entire year. On April 16, 2009, LSU made fan sportswear shopping convenient for fans by opening an onsite store on campus across from the stadium. However, LSU did not stop there. They opened sports shops inside the stadium as well as 18 shopping stands throughout the entire stadium. This is a brilliant idea that allows the sports shops to have a constant revenue even while fans are watching the game.
Surprisingly, some of the heaviest traffic which occurs during football season actually does occur during the game. LSU Sports Shop property manager Tyler Paulus, who has been managing the property for nearly 2 years, says their busiest days are during football season on Friday-Sunday.
“On Saturday’s the locations inside the stadium experience a lot of traffic based off of the weather, weather plays a big factor in our sales” said Paulus.
Being that Baton Rouge weather is constantly changing regardless the time of season, people may not have come prepared for the rain or cold and need some type of outerwear, Although weather is a big factor in sales it isn’t the only factor.
“A lot of our sales are also based on whether or not LSU is playing a big time opponent, resulting in a bigger crowd” said Paulus.
Sales are broken down by category between men, women, children, and then categorized underneath demographics by tees, jerseys, house ware, and etc.
“Men’s sales ranging roughly to about 30%, women 15%, youth 15%, and novelties 15%” said Paulus.
Also since Paulus has become property manager, the store has become privately owned by an e-commerce company by the name of Fanatics. This company owns stores like the LSU Sports Shop all across the nation for college and professional sports. They sell products for over 576 colleges and that number is continuously growing.
Lead salesman Laila Argrave, who has been working at LSU Sports shop for over 2 and a half years, has seen the outstanding growth of the sports shop since Fanatics became its owner.
“This store is definitely the best it’s ever been since renovations, also we are always coming up with new products to keep the fans happy” said Argrave.
Some of those new products are LSU memorabilia.
“We just started selling worn jerseys which are jerseys that have been played in on the field that are given to us by the athletic department, and they receive a share from the profit” said Paulus.
He assured that these jerseys are cleaned extensively before they are sold. However, some people confuse these jerseys for a different type of apparel.
“We actually get a lot of women who come in and ask to buy the jersey think their jersey dresses, then we have to explain to them that they actually have a jock strap attached” laughing hysterically said Argrave.
However, there are other memorabilia’s from the notably honorable Shaq, such as signed jerseys. Also previously worn helmets signed by former players and Les Miles himself.
LSU Sports shop are constantly finding ways to grow.
“Our newest item are customized jerseys, fans can come in the shop buy a jersey and get customized with their name and number” said Paulus.
Both Paulus and Argrave believe that the sky is the limit for the Sports Shop and that the business will only grow from here on out.